KEM

Deal with it

Insight: 25% of casino gambling comes from women over 50 who attend infrequently because they dislike the pressure that comes with the casino atmosphere.


Idea: Promote the idea that card games can be a low stress engaging hobby when played in groups at home.



ADDY Awards American Advertising Federation Advertising Agency …


Copywriter + Concept: Emily Charbonneau

Art Director +Concept: Claire Sweeney