Emily Charbonneau

Ensure

A Win

Insight: The Consumers who buy Ensure primary purchase it for someone in their care not for themselves.


Idea: Use the visual language and of sports drink ads to light heartedly illustrate to caregivers that ensure keeps seniors at peak performance.



Copywriting + Concept: Emily Charbonneau

Art Direction + Concept: Ramsey Chandler

Photographer: Bentley Harden

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