1.9M Impressions 18K Engagements
0.9%Engagement Rate 70%Positive Sentiment
5.3K #WalmartPlusSaves Mentions
During the final two matches of the 2022 FIFA World Cup on December 17 and 18, Walmart leaned into the excitement of game play to promote Walmart+ member savings through a Twitter campaign called #WalmartPlusSaves.
Every time a goalie made a save, Walmart tweeted out a microsite link for 100 people to win a free W+ membership. The brand also played into unplanned real-time moments and engaged directly with people on Twitter during the two matches.
516K Impressions 1.9K Engagements
$0 Ad Spend 24 Hours to Concept
3 Business Days to Execute
1 Article from Business Insider